its the same thing as how companies now will never tell you if it has particle in it because particle no longer sells well.
bet most that bought the blue vibe didnt know it has particle in it even though hammer said just "reactive"
its all about marketing and getting the desired ball reaction.
storm was smart because their t-road balls were very good and already had a solid and pearl but there was a gap. it was genius to just say we combined the two into one ball and filled the gap this way. instantly people didnt need an explanation that the ball reaction would be like getting the best of both the solid and the pearl.
really most of the balls today are mixes of things to get that reaction the said company is looking for. its all about marketing not the simply the best ball. look at the virtual "miracle" i mean gravity
everyone seems to own one even in medium conditions regardless of rev rate. why? it looks impressive. bingo! lots of balls moving off the shelf.
if people are told they are getting the latest technology they will buy it aka CELL.
etc
etc...
there is one thing though that is not a variable in the bowling equation. you still have to throw the ball and throw it correctly. no ball helps with that.
just buy based on reaction... not what someone tells you it has or does.
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Visionary Test Staff 08/09
all visionary this year
blurple
ogre ss
glad.
glad. pearl