Marketing, 20 percent, CG, whatever -- those are separate issues.
There's an overriding issue that has nothing to do with that: It's called people hiding behind anonymous usernames who like to stir schitt up for their own amusement. I don't care whether you're talking about Lane #1 bowling balls or a website dedicated to lovers of club soda.
There is no excuse -- zero, none, nada, zilch -- for that kind of behavior. To me, it's evidence of any number of things, from lack of intelligence all the way up to bad parenting, depending on who's doing it, the level of viciousness and the frequency. Why do you rarely see people act like that in person? Because they know they'd tote an a**-kicking if they did it. The Internet is a wonderful thing, ain't it?
I have a simple solution for it. If you don't use Lane #1, stay out of their forum. If you don't like Lane #1, one post every year or so to that effect just to establish that you don't like them is good enough. Everyone else can make notes accordingly. And then the haters can get back to staying out of the Lane #1 forum.
Inverted, for every Lane #1 fanboy that gets on your nerves, I can pull a dozen threads off just Page 1 of the Lane #1 forum that were either started or driven by the same people saying the same crap. It's usually one-line zingers (misspelled half the time at that) or the same poking and prodding. Am I supposed to think that's funny? Or even intelligent?
What it reminds me of is that group of kids I went to high school with who were totally socially inept and who no one liked, and after school most of them ended up falling well short of their potential. Sometimes it's the answer to the question, "What would Beavis & Butthead have been like on the Internet?".
Jess