Are we forgetting that Walter Ray pretty much single handidly put Faball out of business because of the money he made and the gross incentives he made while having such amazing seasons with Faball. Maybe Mo Pinel was more willing to take a gamble and pay WRW to throw his stuff knowing he was going to make TV with anything he threw..
Sometimes you need to gamble and sometimes you don't.
How many balls do you think Mo sold because WRW made TV with it?
??
How many sales did he lose because WRW plaqued an 8-10 to lose the title on TV?
There has been alot of debate as to why the smaller companies are not on TV. There has also been alot of debate as to how many sales are actually generated by TV exposure.
Don't we all remember the 80's and 90's Ball company comercials that were always on TV on Sat afternoons???
If they generated sales, why did they all stop advertising??
It's over $100,000 just to register the product and then another $15,000 for TV rights if they make a show. How many balls do you have to sell just to break even there???
Is it worth it???
Don't you think Richie can just offer $25,000 to throw the Dynamo on TV and hope it wins? And if it does....Does it really sell more balls???
I can tell you this...
I am a Lane#1 staff guy who owns a successful shop but I do not "PUSH" Lane#1 on my customers. I do in fact offer a little more detailed descriptions of the Lane#1 stuff. Wes Malott was Player of the Year this year making 8 shows and throwing Roto Grip. I have not sold ANY Cells or Rogue Cells because he was on TV with them. I actually sell more Brunswick than I do Roto Grip and I hate the inconsisitent quality of Big B right now.
I am starting to ramble on here but I just don't really seem to understand the reasoning.
WRW wins without Storm products.
Duke won before Storm
PDW won before Storm
Barnes has never won with Storm
Tommy Jones and Couch have won 20+ without Storm
It just so happens that the couple top players on tour this year are Storm guys. If WRW,Malott,Barnes,Duke,Rhino,PA,Scroggins,PDW and Tommy Jones were all on Lane#1 staff. The same amount of titles would have been won by them the last few years.
Lane#1 has never been accepted by the main stream but hopefully we can change that in the future.
Lane#1 balls are no more expensive than any other balls on the market. That is way in the past and shops and bowlers around the country need to be educated to that.
Lane#1 will be here for a long,long time with or without TV exposure and with or without over the top marketing. LIVE WITH IT!!!!
beans
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Thomas "Beans" Biniek Jr.
PBA Member and Lane#1 National Sales Manager and Lane#1 Ball Drilling Expert
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