Guys,
I think Luvswatch has nailed it here. Just look at some ads in magazines that say "call for pricing". Reason for this is the manufacturers won't allow them to advertise prices that are below a certain amount for their product. Some also do have minimum sell prices as Lane 1 has, but trust me, I don't think it has didly to do with the "little guy" vs. the "big guy". Like you said, Lane 1 has made their money already. It has to do with Lane 1 thinking their product is the best and therefore it needs to cost more than everyone else's. I can't help but think of a company names Assos that makes cycling apparel. Their ad brags at being the most expensive, and of course the most technologically advanced as well.
A few years back there was some Columbia ball in this proshop that was much more expensive than any other ball in there. The guy told me that is the minimum price he is allowed to sell that ball for. It all comes down to the mindset that "if it is more expensive then it must be BETTER".
