You guys bring up a lot of good points and DP3 sums it up pretty well.
You can only charge what YOUR market will bear.....I can count on two hands the number of high ends balls I have sopld in the last 6 months that are NOT Lane 1 products.
MY market thrives on the RAW Series, BVP line, Thunderstrucks and Jolts.
$50 + inserts and slug? I'd get laughed at around here even if I had references from Pete Weber, Norm Duke, Chris Barnes and Walter Ray! No matter how good you are and how extensive your knowledge, if the people don't have it, they won't pay it.
Yeah you could say that drilling an Internet ball is just plain money but you know what? Those customers expect to get treated the same, in terms of both pre and post-drill support, as a customer who buys their ball in house. This is teh problem. As a small shop owner (and I do mean small...my gross sales last year were less than $1500 per month) you can't afford to upset anyone...make them mad and they create a scene and push away whatever business you may have waiting. Refuse to deal with the warranty on their Net purchased ball? They complain. Refuse to stand behind the reaction, or lack there-of, of their ball with a 5" pin and 1/2 oz of top weight and you are the bad guy...it's a catch-22.
As for Lane 1's pricing structure...it all depends on who you listen to. I know what their price list says and I know what I have paid for balls in the past. They used to base your price on your YEARLY purchases. Now the pricing is on a per order basis. It's not a big deal anyway...I think that there is only a $10-15 difference from top to bottom.
So I guess we can all sit back and relax as it seems we have come to an agreement of sorts....yes Lane 1 balls cost more than the high end balls from the bigger manufacturers but that price gap has decreased a LOT recently. All that pro shops have to do to sell Lane 1 balls is be willing to cut their profit margin by a few dollars. yes I know I just got done saying that profits are scarce today...that's the gamble, hence the reason I don't gripe about my $15,000 per year gross sales.
No matter what you sell you need people coming through the door but more importantly you need people coming through the door who are willing to spend the money to get what they need.
Ain't the free enterprise system and our Democracy a wonderful thing?
--------------------
Doug Sterner
Doug's Pro Shop
Owego, NY
http://dougsproshop@aol.com
www.dougsproshop.net
Lane 1 Buzzsaw...The Official Power Tool Of Bowling