BallReviews
Equipment Boards => Lane #1 => Topic started by: BallsDeep on September 04, 2005, 01:08:49 PM
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I do believe that lane 1 bowling balls are very good. They hit well and every lane condition seems covered as to their releases. Why is their equipment more expensive? Their stuff is not far and away the best. They use brunswick covers which sell on brunswick and morich balls for $108-140. What accounts for the extra 40 or so $.
Also does it seem that lane 1 may be lowering their prices? The H2O was priced less than the dirty bombs or the other current equipment (excluding the XXXL and the Bullet) and the tsunami is priced at $155 on buddies.
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four fried chickens and a coke[/size=4]
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You know this has been hashed over and over and over again. Yes Lane 1 is a little more expensive then the Brunswick balls, but they are not too much more the the Morich balls.
If you don't like the price so what don't use them let others do that and just get something CHEAPER!!!!!!! 
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Just an outside observers view, never used the equipment but if they use brunswick covers then perhaps it kind of like the automotive industry? you know, you got Ford, Mercury and then you have Lincoln. Just a thought, perhaps the Lane #1's are the Continentals or the Town Cars of Brunwsick?
Matthew P. Klein
Visionary Test Staff Member
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God does exist and he still works miracles. I have proof:
Posted: 9/2/2005 2:09 PM
Rags posted:
"Matthew, we agree on a couple of things."
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Does anyone have an answer becides just cuz (or the name lane 1 provides credibility and justifies a price hike).
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four fried chickens and a coke[/size=4]
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Lane#1 is like BMW 700/800 series
others are like 300/500 series
you pay more $ for extra beyond just being a car
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Member of F.O.S. 
Super Carbide Bomb (x3)
Solid Uranium (x2)
Hybrid Dirty Bomb
Uranium
H2O
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It's marketing. Nothing more. Dustchild is right: Lane#1 positions itself and its products to be high quality, high-performance. People believe it and are willing to pay a higher price to have "that special ball" - even if it is technically a Brunswick coverstock with an individual core, much like MoRich.
It seems to work even while people KNOW that they use Brunswick coverstocks - which is not bad at all. Probably it works well BECAUSE big B is a company with a good rep. It is probably part of the marketing strategy!
Personally, I think it is O.K., and I will be going to get a MoRich ball here in Germany instead of a Brunswick Inferbno line ball - for the looks and "having something different", even when it will be hard to get and more expensive.
It is like with cars: you can have an Audi TT or a New Beetle - under the hood they are much the same, but they are designed for different target groups with different demands and budgets to spend.
Another company with creative marketing is Lanemasters: I always wonder why people seriously BELIEVE that there was diamond dust in their particles? They are just called that way, probably consisting of carbide (diamond base, though), there is no proof from the manufacturer. But people BELIEVE in the performance of the stuff and are willing to pay that extra bucks which make the small manufacturer that bit special.
Just some thoughts form an advertsing guy... 
The best example I have seen so far are the Elite balls: they are pure Brunswick material: coverstock & cores - and somehow they seem to sell at astronomic prices?
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DizzyFugu --- Reporting from Germany
Team "X": http://homepage.mac.com/timlinked/
"All that we see or seem, is but a dream within a dream..." - Edgar Allen Poe
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quote:
I believe the Hybrid coverstock was the first coverstock developed by Lane 1.
The H2O is advertised as a Hybrid Pearl and the Tsunami has been advertised as a Hybrid Polished reactive. So it is possible that the last three balls from Lane 1 have been Lane 1 coverstocks as well as cores.
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Golden Nugget
XXXL
Cherry Bomb (2)
Uranium (2)
Super Carbide Bomb
Dirty Bomb
Hybrid Dirty Bomb (2)
Solid Uranium
Black Cherry Bomb
H2O (2)
Polished SCB
Offical Member of the FOS
Lane # 1...That's the name of the Game!!
They may have designed them, but they were still Brunswick based covers. Wasn't the hybrid cover PK18 and activator?
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- Andy
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And probably, both PK18 and Activator are derived from the same base?
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DizzyFugu --- Reporting from Germany
Team "X": http://homepage.mac.com/timlinked/
"All that we see or seem, is but a dream within a dream..." - Edgar Allen Poe