Ok, Trig, how about this...The ad says the cores "generate 20% more energy".  That is false.  If Richie has figured out a way for a bowling ball to generate energy he is in the wrong business because he can solve the world's energy crisis and America's reliance on fossil fuels.  Energy is generated by moving parts, such as engines, through chemical reactions, etc.  A bowling ball cannot "Generate" energy.  As previously stated, a bowling ball expends energy transfered to it at the point of release.  That was the claim, not "retain", not "store", not "transfer", but generate.

Next, the claim was that Lane #1 is guaranteed to increase ANY bowlers average 10-15 pins per game.  This statement is at best incomplete and at worse false.  The statement leads one to believe that no matter the skill level it will raise your average.  First off, we know that is false because there have been bowlers admit that Lane #1 does not match up to their style and has either lowered or caused no affect on their scores.  Also, Rudy's average has decreased 9.44 pins since 1999, the year he made 3 TV shows and was throwing Hammer.  And unfortunatley, that is the only hard evidence currently available (if there is other evidence point me in that direction).  Second, what were the conditions to what this was calculated?  Sample size, skill levels, time period tested, etc.  A small sample and short test period cannot provide statistical proof given the large population size that is "bowlers".  Not enough information is given to say whether this claim is statistically true or not.
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What are you gonna do?  Beat me with your Jesus stick?