Steven, others: Here's the bottom line on the effect of the BuzzBomb.
No, it's not a "dud" given that it does work for some people, perhaps even a majority of people.
However, it's a condition-specific piece of equipment that also happens to NOT work for a significant number of people -- and Lane #1 chose to build a marketing blitz around it.
There are a couple of things working against Lane #1 in such a situation. First of all, it's a small company that doesn't release 12 balls a year, so if one release falls short of expectations, it's going to stick with people longer because there's not something coming right up the pike to replace it. Case in point, there are seemingly two dozen Rivals and Momentums out there from Columbia and about as many NVs from Ebonite I'm sure one of them was a disappointment -- but I can't remember which, because of sheer volume.
Second thing, I question the strategy of making your centerpiece something that is limited to one side of the oil spectrum, especially given how houses seem to be cutting back oil volumes to curb costs and drive up scores. The principal reason I never bought a BuzzBomb, but did buy a BuzzBomb/R, is that I would use the original one for fewer than 20 games in a year. I turn the ball too much and bowl in too dry of a house usually. I have a couple of outstanding heavy oil balls here at the house that I never get to use.
So when the ball actually hit the shelves, it got a triple whammy of (a) not matching up for a significant percentage of bowlers, (b) being somewhat limited in its application in the first place, and (c) Lane #1 couldn't get a significantly different piece of gear out behind it to distract attention. To make matters worse, the next release was the BuzzBomb/R, and if you didn't match up with the original worth a da*n, you sure weren't going to buy the pearl version.
Dud? I don't think so. Marketing calamity? Perhaps. Using hype to sell is a tricky subject because if it works, it's great, but when it doesn't work, it can have a cascade effect on the rest of the company. I do know a few people significantly pissed off enough over the BuzzBomb that they're not going to give anything else from the company a significant look.
And if the Dynamo is as good as feedback indicates it is, that's unfortunate. I have found very, very few people who don't like that ball, but how many more Dynamos would have sold had the BuzzBomb not have polluted the waters for some buyers?
And finally, it's not bowlers' own fault if they got burned on the BuzzBomb and didn't come back to try the Dynamo. If I threw down $220 and ended up with a doorstop I'd be leery, too.
Jess