Lane 1 offered us a special, Buy 4 get one free. Columbia, Storm, Brunswick have done similar things on new releases and such. If you have 5 for the price of 4, then your cost per unit goes down. We offered this price, because we were still making (Chris with Birddog's) markup goal.
I did not know that Lane 1 doesn't make this offer to all shops/sites. I don't like anyone telling me what I can sell products for, that is not free enterprise. Evidently we have sold alot of Lane 1 products. You get a banner ad on their site, when you sell $10,000 in one year. But, the site is not mine, I just help them out, they are friends, but not as current on the miriad bowling balls available.
Lane 1 is by far the most expensive manufacturer. You can't sell them any cheaper than you see them on the internet. They go for $229.00 undrilled in my shop, and I don't stock hardly any, because they don't sell, I can't sit on that $180 that it cost to get that ball to my shop. How can I justify to my customer that you NEED this Lane 1 ball at $300 out the door, when they can get an Ultimate Inferno at $215-$220 out the door??
Strider is right about the illusion thing, there are some that buy 'em just because they cost more, but there aren't that many.
Sorry to have caused such an uproar, didn't know there was a "floor" or price fixing or whatever.....
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Mike Austin
Mike Austin's Precision Pro Shop
Houston, TX
strikes4days@sbcglobal.net
mike@birddogbowling.com
precisionproshop@sbcglobal.net
Storm Pro Shop Staff Member
Storm VIP Shop Member
Brunswick Pro Source Member
Drilling and Tech Advice BirdDogbowling.com
Coming soon !!! BowlingBallAuctions.com
Coming soon !!! PrecisionProShop.Allbowling.com
Driller to many "Stars" and Tony Melendez too!
Onward through the Storm!!!!