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Once again I will try and HELP you to understand basic "legal" thinking.  I am speaking of advertising in the same type of product.  In your line of thought you are way out in left field with another cheater named Barry Bonds.

Coke and Pepsi, same line of product.  Lane#1 and Chevy, not the same products.

If you were to take a look at this link, you would see for yourself that the advertising that I speak of is in plain print on this webpage.  

http://lane1bowling.com/whatnext/

It has been on this page for quite a while.  Take a look at the second down on the left and the third down on the right.

This is the type of stuff that has been misused by Lanemasters in their advertising, after it was clearly used in Lane#1's advertising.

That is stealing another competitors ideas and using them as your own.  Once you use a phrase in your advertising, your competitors are not allowed to use it.  If you do, it is ILLEGAL.

On a side note:

I support Lane#1 because their products work for me.  Not because I was given a free piece of equipment.  In the past I have used Hammer and AMF(Urethane days), Brunswick(Quantum days), Track(EMB days), and Storm(X Factor days).  I use what scores.  I would support Ebonite or even Elite if their products work for me and I score with them.

I have thrown other peoples Kong, Yeah Baby, New Standard, and a Big Kahuna and thought they were pretty good balls.  

But that does not excuse Lanemasters from stealing other companies ideas.  That is the whole basis for me having a problem with LaneMasters.  I am just calling a thief a thief.  That is my opinion and I am entitled to it.

We will all have to wait to see the outcome of the lawsuit before we will know for sure who is right.  I believe that Lanemasters errored on their part when they used another companies advertising lingo in their own ads.


How would you feel is someone else took your ideas and used them as their own?  What if you came up with an idea at work and a coworker took it to the boss, posing it as his own idea?  Would you just sit back and let it happen?  NO.  That is what has happened in this situation.  Someone using someone elses ideas as their own.

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