Several new LaneMasters balls are listed on the 9/17/2010 version of the USBC Approved Bowling Balls list (available on the Bowl.com website):

Bio Guaranteed
Black Diamond Reactive
Black Pearl Particle
Blue Diamond
Premium Guaranteed
Pure Standard
Xtreme Damage II
Xtreme Damage II Palmer Fallgren Special Edition

I'm certain that some of these are overseas releases but I haven't seen this much activity from LM/L in quite awhile.

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MoRich Mania
MoRich RipR
MoRich Craze
MoRich Frenzy
LM Legends Black Diamond
LM Xtreme Damage
LM Buzz Attack
MoRich Spare Ball