No reason bowling brands can't market themselves like the giant corporations. There's more bowlers in the U.S. than the industry that I'm in. There's lots of basics that I see broken by every brand, including the PBA on every digital marketing platform. Especially on the paid and organic side of Email, Youtube, Facebook & Instagram, and Google SEO/SEM/GDN platforms. If companies like Ebonite were going about growth & marketing in the correct way, 5-6 years ago, then they might have not gone under.
Its good that bowling companies want to give jobs to true bowlers. We often see that many times, companies pass over expert talent in key areas of business development that could have helped the company's bottom line for bowlers who have a big average and name recognition.
When i was on a job search years ago, I presented many case studies, action plans, along with my professional resume to every company including the USBC & PBA but my lack of inside connections, honor scores and low average never even lead to a email response or call back. So i made the pivot to working with startups, influencer marketing, and worked my way up to big corporate agency work.
Best of luck with the influx of brands to build Brunsnick. I know that you care about what you do and will give it 100%.
