Brunswick needs to seek the help of Ebonite's Marketing Department (mostly Inside Bowling). Their current Social Media and Youtube efforts are terrible.
I want to think I was told that Inside bowling (Flanagan) would be working with them... you are correct about what they have now its hideous.
On the live streams Mike made it sound like they are going to be working with Brunswick. The one thing is though, for as good as the EBI marketing was, they still weren't selling enough balls to keep the 4 brands alive. I cannot imagine Big B trying to manage 7.
And FWIW, changing some EBI guys to Brunswick help push the Big B brand, and I'm sure there is some contract incentives that go along with it even though they have access to all 7 brands.