I don't like that idea at all... Personally, I would like to see each individual pro wearing a shirt in the show of a sponsor that is OUTSIDE of bowling products. Tide will spend millions to sponsor a racecar, maybe if the PBA could infuse some advertising value to their telecasts then such companies might spend a few thousand (starting small here!) to sponsor a touring pro.
Can I mention one thing here that I've noticed? Bowling doesn't aggressively go after their customers - professional or otherwise. The marketing just isn't there. If I want to watch the pros on TV, I have to SEARCH for when they're on. Any other sports event I already know when it is because I've read about it, heard it on the radio, and saw an ad for it on TV. Professional bowling, if it is to survive, needs a marketing dept. that can take their product to the consumer and generate interest in the telecasts. Then, once people are watching, the show will have to get the people to become fans, and market their pros - make people want to root for and against them. Then, hopefully, corporations would see value in placing their name on Pete's shirt - because he'd have a bunch of rabid fans who'd buy the product because they support Pete. A La NASCAR. They may be a bunch of rednecks driving in circles, but the marketing gurus are laughing all the way to the bank. Maybe bowling could take some notes from that success.
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Why, WHY won't the last one just fall?? It's WIGGLING for cryin' out loud!!