That is a subjective call. You hit it as often as you feel you need to hit it, to get the reaction that you are looking for.
There is a ball that I use in one house, that when the surface and oil conditions match up well.....I get the hockey stick look that I need in order to score well!
As soon as I see it standing up a bit and giving me that check mark look, I know I need to get the pad out, so I can get a little more length. You only know by watching your ball reaction in the right part of the lane.