It's less buzz and entirely bad press. Every press release is something that makes them look bad. I also heard a story about some woman's average being arbitrarily adjusted because she was a lower average with higher averages on her team, but her average was low enough to put them in a lower division. Apparently they thought it would look bad to have those higher averages on a team in a lower division, so her average was randomly adjusted up to put them in the division they "should be in," as to avoid any complaints.
Steven is right though, most people don't know the livestreams exist. If you go back and look at viewership numbers from the streams last year, not very high, and a lot of those views are the same people several times, not to mention a lot of views from people who don't even attend the tournament. The average bowler isn't going to sit there and watch random people bowling for 3 hours . . or 4 hours depending on how "good" they are