The 3 best companies I have thrown are Storm, Brunswick, and Lane #1.
I feel Brunswick equipment reads lane conditions very well, perhaps the best out of any of the 5 companies I have ever thrown with. (The other 2 being Columbia and Track) I don't feel the impact Brunswick balls have when they hit the pocket is as strong as either Lane #1 or Storm, however it carries very very well.
Lane #1, I've only thrown the Golden Nugget, but it is in my opinion the best particle ball I have thrown out of the three I have, other ones are the X-Factor Re-Loaded and Phenom Unleashed. It has a nice strong backend and handles carrydown a lot better than the Re-Loaded and Phenom Unleashed ever did. Every pocket hit with that ball creates a ton of pin reaction and it's not uncommon to get a few flying messengers to take out those 9 or 10 pins. I've gotten more messengers with this ball than anything else I own.
Storm equipment is very good, but I feel that it struggles a little bit on carrydown and seems to lose it's explosiveness the more games get on the ball. But that is for me, not everyone.
Personally I don't think you can go wrong with any of those 3 companies as they all make solid equipment. I am looking to get the Hammer Big Block Diesel so I can see how Hammer is. I have no desire to throw Ebonite especially after they just put out a whole slew of balls. I don't think they needed to do this, it seems to be a bit excessive. Columbia I don't care for, the only ball they've put out recently that interested me was the Detour. But I'm not really sure about it. Track I enjoyed the Phenom Unleased for awhile, but once I started throwing Brunswick and Storm, I felt it didn't work as good for me anymore.
Ultimately, the balls are as good as the person throwing it and if the balls are matched up on the proper lane conditions. Drilling also plays a big role as some balls work better with certain drill patterns as opposed to other drill patterns. It's best to find what works for you. I feel it's good to try a few different ball companies because there may be some equipment which is well suited for the bowler.
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Somewhere in the far distant future Lane #1's slogan will be..."Lane #1, out-carrying Storm for over 50 years!"