I thought from the title of this topic that it was about how the box itself was designed, structurally. I have seen some boxes that just don't hold up to the demands of shipping. When you get the package, the ball box inside is almost destroyed. Other company boxes seem to hold up much better.
Now, to the OP, I have not bought a Brunswick ball in many years so I don't know what he is referring to. I am thinking he means some kind of blue design on the box itself, so this topic is about the cosmetic appearance of the box.