Motiv succeeds because they have a manufacturing facility. These companies that whitelabel equipment and remarket it as "new" rarely stick around. It's just no money in producing bowling balls in the current climate. 50-75% of the best bowlers in the country are on staff so by the time you comp 1-2x of every ball you make to every staffer/collegiate team, and sell the rest of the balls to them at wholesale, you're really thinning your margins.
You need millions of dollars/year in operations costs/salaries/r&d/logistics and a stretch goal of break-even on profits by year 5-6 in order to make it in this business.
Best of luck to this new brand, but making it in the bowling industry is a tough sell.