I honestly don't get it. Ebonite gets bought out, so Hopkinsville is home to an empty bowling ball factory (quite large one at that), other companies are getting really tight on staff requirements, trying to squeeze out a profit, and the general market is getting tighter and tighter, and a new ball company comes out?
As much as I wish them well because I want bowling to flourish, I don't see it ending well, no matter who is designing.