as far as retail and large customer base go, i have my fair share of experience...
i think you get a 'group effect' going in the case of Buddies... everyone uses them and raves about the goodness. so lets say Buyer D reads about some Seller, and in this post buyers A,B, and C harp on how good the deal was. Buyer D reads it and says, 'well damn, they must be good!' and also purchases from the Seller. Buyer D then posts up about how good it was... basically it's a chain of self-gratification on the buyer's point: he feels "in the know", he feels like he is part of the guys helping the seller out, and he gets to crow about buying from "Mr. Badass Ball Seller", whomever that may be. there's nothing wrong with it, but i deal with it alot, especially on message boards.
Hell, even in the alleys: you get one of the more popular bowlers to say "yea i went to so-N-so's Pro Shop. he hooked me up and man... he knows his stuff..." all the sudden everyone who at LEAST appreciates this person's style/skill thinks, 'wow. they MUST know their sh!t if So-N-So is using them!' word-of-mouth from a VERY believeable source: unlike the PBA guys, you bowl next to So-N-So last week and his 768 series stomped a new turd-cutter into your team's pride. he IS good.
so all retailers need more than just good service: they should have a good slid following of skilled bowlers who popularize their equipment. think of all the big-name guys on here that you always see post good info, or have verifiable solid averages: if you get a thread of those guys babbling about how AMAZING some seller is... you have ALOT of good feedback with only half a percent of the board even saying anything. but it goes a long way: people naturally polarize themselves with the elitists... so their recommendations draw customers. simple business.
why do you think there are Ads on TV with sports stars? same affect, oly in our smaller bowling-ball-reviews community it is that much more effective.
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funniest thing i have ever read on here:
originally posted by
Bjaardker, about if brunswick sells 2nds/blems:
Yeah, they're called Lane #1s....
JUST KIDDING!!!