Broadcasters will never do that. bowling ball makers are for profit companies, AS ARE BROADCASTERS. The broadcasters aren't going to do for free what they can make someone pay for.
If they want to be mentioned, they either need to pay to sponsor the tournament and be prominently displayed, or buy advertising time.
Also, if broadcasters mentioned a certain type of equipment, but not another, it might be viewed as partial and unfair, opening them up for lawsuits by the "offended" companies.
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"The difference between stupidity and genius is that genius has its limits."
Albert Einstein
