Totally get it. Production nightmare.
Would require new machinery that has the ability to adapt quickly to new input. Something that in a sense works like the touch screen soda machines Coke or whomever put out. More advance to where orders are uploaded into the machine from a management system. The machine then would pull from the pre-loaded materials - changing for each order. You could even set it to queue up orders for a set amount of hours, organize them by similar core or coverstock and then send them through the process. Just rambling at this point but if the industry had the money of the NFL this could be done haha.
Maybe not for everyone, but probably so for Storm, Ebonite and Brunswick. Some of the smaller companies might be able to pull it off.
Several years ago when the REAL Lane Masters was still in business, it was pretty easy to make just one ball that was a different color and/or cover/core on their production line. But then they didn't have an automated production line, those balls actually were made "by hand". Not quite one at a time, but each ball was made individually.
The
difference in per unit cost for the LM facility would have been drastically less than for the big companies.