College programs are out there for men and going strong. www.collegebowling.com
The problem is lack of TV/marketing and more importantly, the lack of high school bowling - outside the midwest and eastern seaboard.
College, even for men, doesn't have to mean NCAA. NAIA schools don't offer official scholarships, but they do offer "incentive money" that many times is as good as what an NCAA scholarship would be. The challenge is kids need to do the research. NAIA schools don't have the recruiting abilities of an NCAA school.
I don't think you have to only look to NAIA schools. NCAA schools have bowling for men also. However, you will never get the same attention as you would if the schools themselves offered scholarships. Currently, youth bowlers can compete for scholarships during their youth, yet it requires zero bowling activity in college to maintain them.
In fact, I prefer the way bowling is on the men's side compared to the women's side. Men's teams (club sport) don't have the same restrictions as the women's teams do. They don't have to return books paid for by scholarship money. They don't have to abide to the same eligibility rules either. Can practice when you want for as long as you want. All you have to do is be a student in good standing with the university (paid your money and don't have a 0.00 GPA).
And when it comes to other Olympic sports, if I didn't see curling on TV, then I wouldn't have even known it existed. Getting bowling "the sport" to have a potential for a world-wide audience can only help. And maybe the next time a viewer goes bowling, instead of seeing it as a way to drink beer, eat pizza and roll the ball through their legs, maybe they will see the more competitive side of it and maybe, just maybe, be curious to what the sport of bowling is like.