I have BJI and just ordered BTM.

I've read both magazines and for me BTM's articles are much better.

I havent received my first one yet so dont go just by me but from just what ive read BTM seems much more detailed and what I would rather have.

I have both but sometimes labor to get through all the industry info that is in Bowlers journal..  BTM is a much more enjoyable magazine to read and has more tips and info for the recreational and serious bowler.  Bowler's Journal is bordering on an industry trade magazine.  Its not that bad but there are alot of articles about making more money for your center or the industry. Only maybe 1 or 2 articles about helping your game..  BTM is almost all that..
 
I like the BTM ball reviews better too..
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16-17 mph,350 rpm,PAP 5 1/2 x 3/8up, HighGame 300 x 3, High Series 782
Book Average 215 / 205,PBA Xperience ave180

Some pro shops and bowling centers have copies of BTM and BJI available for their customers to browse.  See if you can find one of those places to compare both magazines before you make your decision.

Edited to add:

Like others have already said, both magazines offer different bowling perspectives and interesting articles, but if I had to just choose one, I would go with BTM.

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I am the Sgt Schultz of bowling.
"I know nothing! I see nothing! NOTHING!"
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Edited on 6/20/2009 11:00 AM

I get BJI. As all have said it is more industry based. I like it for the Ball reviews that Joey Cerar does.