tux, just checked it out. looks pretty good! The one thing I'd include in any "tips" site is a terminology section. Every beginning bowler should know what a "Jersey" or "Brooklyn" is, or that he/she came in "high and flat" and left the "bucket".
Overall, the site is nice. Easy to navigate, decent reference materials, and links to the more popular online retailers.
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The difference between ignorance and apathy? I don't know, and I couldn't care less...