I don't think this show is so bad. I think it might encourage alot of people to go out bowling if they see their favorite celebrity/sports star on TV having a ton of fun. Agreed that pins were a bit active, but thats OK with me.
When they showed TO down the alley, I was like, "Hey, thats not fair! This guy can actually bowl"
So, IMO, if it gets people to bowl, and promotes bowling as something you can go out and do with some people and have fun with, then bring it on. I'll personally try to watch it, if nothing else, to laugh at people who have no clue what they're doing.