Another opinion question for fun.

Does the brand in your bag matter? Are you loyal to a company? Or do you buy whatever looks good?

Brand don’t matter.

They all strike and they all crack.

Only Brunswick, Radical, or DV8 for me these days.  I have tried balls from all the brands over the past 28 years and those three roll the best for me.  Also liked Kentucky Ebonite until they went to the GB coverstocks.  Also tried a GSV covered ball.  Neither of them worked well for me so I abandoned Ebonite.

Also enjoyed the Columbia ceramicore era.  Those were some fantastic bowling balls.

Haven't tried any Brunswick made Hammer, Columbia, Track, or Ebonite balls yet.  If the coverstock formulas are the same as pre-acquisition I wouldn't expect them to be any different performance wise than what they were before.

I stick with the brands under one umbrella 98% of the time because its easier to maintain an arsenal that way for me.

Motiv is the only brand i didn't have as much success with as others. Still like there stuff

I use to say it doesn't matter... I see people have success with all brands.  But EVERY time I try another company, or recommend another company for a friend or teammate, it has immediately backfired.  I've tried 5 Radical balls, because I've followed Mo for 2 decades, and didn't match up with a single one.  I recommended my friend try a Radical ball, and the same thing, it rolled very poorly.  I tried throwing it, and couldn't get it to look good either.  My teammate was new to bowling, he liked the DV8 brand, so I helped him get fit and drilled for a Pitbull bark or bite, can't remember, and it never reacted well.  After returning from Covid I was struggling myself, and experimented with the Motiv Fatal Venom, and I could never get a read on the ball.  It felt so condition specific that I could never identify when or why it would work.

For me, my friends, and my teammates, it's the Storm Umbrella 99% of the time and it just works without any hiccups.  The only other company I'm willing to consider is Hammer, but they're now owned by Brunswick, so it's even less likely I do it, unless it's a Widow.

It's probably all in my head, but I'm not going to ignore my own experience and results, or those of the people closest to me.  Maybe it's alley specific, who knows.  Global 900 seems to be the most impressive brand on the market right now, I'm not sure if Storm just got lucky with the acquisition, or it's the combination of the minds to create what they have, but regardless, the balls they've dropped over the last 2 years have been absolute winners. The Zen, Reality, and Wolverine are probably the most complete arsenal (universally successful\versatile) top to bottom that any company has created, as long as I've been bowling.

Also, I'm a sucker for the scent gimmick.

Motive's logo system is the best.  I dislike engravings.
Brunswick Dot technology is brilliant.
I'm not sure I believe in dynamicore, but it would be nice to have it just in case.

The perfect ball would be a combination of a Global 900 Core, Storm Cover\scent, Swag coloring, Radical filler material, Brunswick Dot technology, and Motivs laser logos.

I was always brand specific for a while.  First it was Columbia and Track back with the Boss and Rock series'.  Track I had both Critical Masses and Heat series.  Then I had a friend who got on the staff program with Visionary and tried a couple balls he drilled and instantly found a lot of success with them.  I must have had 10-12 VBP balls (Green Gargoyle and Crimson Executioner were my favorites by far).  Then when they went under; I went back to Columbia with the Deep Freeze and Violent Eruption and a couple years ago picked up a Beast and Messenger on closeout. 

They say there is no such thing as a bad ball anymore.  In the grand scheme of things; it is all about matching the ball to the bowler for a specific lane condition.  If a ball didnt roll well for you then more than likely it was a poor choice by the pro shop operator or the choice was based on how it rolled for someone else and not you. 

Brand doesn't matter as long as it is Made In The U.S.A.