I believe at one time I argued the opposite, but I really think the easier the shot is, the more it benefits higher average or better bowlers. While you'll have your 170-200 average bowler have a nice game or set here or there, if you have a scratch bowler that can consistently hit 2-3 boards, and they have 5 or 6, in the long run, the lower average bowler really has no chance. You take that 230 average bowler and put them on a shot that requires them to hit the same 2 boards every shot, and that average will fall quite a bit more than the 170-200 average bowler will. A 170 average bowler will be about the same on virtually anything. They aren't consistent enough to take advantage of a shot no matter how easy it is, which also dilutes the challenge of a tougher shot.
Could enough of a case be made to the lower average bowler, which represents the vast majority of USBC members and league bowlers, to trend more towards tougher shots? Probably not, but the thought is nice. However, usually anything that benefits someone will immediately pique their interest. You would have to think they would get quite a bit of enjoyment out of seeing the high and mighty primadonnas frustrated with shooting 200 or less on occasion. Yes the lower averages would still see a hit on their averages, but where the answer has normally been more handicap, it gets to a point where handicap obviously becomes unfair in one direction or the other, and will never move much no matter how much you argue about it. Thoughts?