Truly bad balls aren't released anymore. Bad reviews now mostly come from people who are doing something wrong. Wrong layout, wrong surface, using the ball on the wrong condition, etc., or maybe just flat not matching up with something. I try to keep my reviews as neutral as possible. I'll offer MY opinion on the ball, but describe the ball attributes and let you decide for yourself. In this era, you really shouldn't pay much attention to reviews anyway. Go onto youtube, find a good video and watch the ball reaction with the video muted, even on mine. If you want to hear what I have to say, cool, but I'd actually recommend watching the video first muted so you can just get a pure "feeling" on the ball reaction. If you're not a fan of the reaction in the first place, don't let what I say or what anyone else says talk you into getting it.
Ball reviews should be about making sure you get the right stuff. If a ball sucks, it shouldn't be my responsibility to talk it up, it should be the company's responsibility to make better equipment. I didn't make videos for the newer pearl Hustles because I couldn't stand the other two, but some people love them. I didn't like my Timeless either, but I've seen it look really good in the hands of the right bowlers, so even though I expressed my dislike for it, I made sure I was fair (hopefully).
Storm/Roto at least does NOT give us instructions for videos or reviews. They give us guidelines for presentation or format but NOT content. If we dislike a ball, they don't care if we roast it because our honest feedback is information they can use to create future releases. But yes I'll agree, most staffers say everything new is the greatest ball ever to brownnose and suck up to the company. I however don't feel that a review is relevant or meaningful if you can't trust the person doing it to give it to you straight or to just flat out describe the ball reaction. I don't care how much you like it, and I really don't think a ball goes 50 feet and turns sideways . . I just want to know how it reacts.