I don't think the Exile has been as popular as they expected, nor does it really react like they claim. It doesn't seem like they really discovered some new coverstock formulation, it's like they made the coverstock weaker to give the illusion of skid/snap. It still rolls like Brunswick, it skids, doesn't really snap, and is inconsistent and squirty unless you've got burn everywhere. Great later shift ball or when you get into tournaments and need something to clear the heads and pop on the back several games in, but it doesn't really fit their intention.
The Jab is going to be a big ball for them though, honestly might be Brunswick's Hyroad. At least it should be, it's REALLY good.