When you say end over end, are you putting zero rotation on it? If so, the ball will just go straight.
My "A" game is a more forward roll, not a lot of rotation. I don't see the violent backend reaction I see from many other bowlers, but I don't run into over/under issues that they encounter since a more forward roll tends to blend the pattern. You need to be able to change that rotation depending on what part of the lane you are playing and what the lane is giving you in order to become a complete player. On a house shot, it doesn't matter because you can attack it from anywhere, but challenge and sport conditions you need that versatility.