First of all with the internet and other deals who is still paying 200+ for a bowling ball. 2nd i agree with everyone on the benefit of marketing. Its cheap marketing. They give out some balls and this allows most of us to see the ball in action. what is more helpful, just reading the specs online and what it "can" and "should" do, or watching the ball roll down the lane. I would be more inclined to buy a ball after i have seen it in action that in a commercial or reading about it.
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Shawn