I also found the smell very intrusive, annoying and potentially dangerous.
When I first used it, it did not SEEM to work as well as many of the others I had tried. (FYI Purple stuff never worked for me at all; water was as good.)
I was more worried about the potential health risks, based on the way Maxx smelled.
Then a source that I trusted told me it was basically the same as LMB International's Extreme Bowling Ball cleaner. That one I know worked as good as Clean n Dull. I have been using it for years and I trusted it. Although I have a stock of it, it is n longer in production.
I will give Maxx another try as soon as I return to bowling (on the injured reserve right now).