Never bowled on it specifically but a lot of house shots are in that 40 ft range.  I would start out the way you do on any house shot and adjust accordingly. 

Bourbon Street is not a complicated pattern, but can be tricky if you are trying to swing the lane early.  I've seen it on a few different surfaces and have always been able to start just inside the track throwing a baby swing with a lower response solid (Freakshow Solid, Xeno, Fanatic BTU).