Again, the "sport" of bowling appeals to a very narrow segment of membership so how exactly is that going to make a significant impact on recruiting/retaining members? Of the three documents you posted, only one focused on recruiting/retaining members and it's been the same message for decades. The world has changed a bit and the way we reach members might require more than a pdf from the 80's. As I've said before, there should be a more coordinated marketing effort between the USBC, BPAA, and local associations to recruit/retain members. Basically spend more time finding ways to pursue and show value to the average member because the die hard "sport" players will always be there due to their love the game. Members that are heavily invested in the "sport" of bowling will always be a small segment, but it stands to reason the 1% of 2 million is more that 1% of 1 million so why wouldn't there be more focus on growing general membership rather than "A Future for the Sport"? So I ask again, is anything being done actually making a difference if membership declines every year?