I don't know if the carry is any different. Personally I assume every ball is manufactured at the maximum allowed COR. Having said that, I'll tell you without a doubt that my Zing sounds significantly different than my Storm/Roto stuff when it hits the pins. I'm NOT claiming that 'different' is better, but I'm confident that I could throw all of my balls blindfolded and easily identify which one was the Zing based on sound alone.
So... if every ball is manufactured at the COR limit, I would believe it's just hype, but we don't have any hard evidence that this is the case. Unless someone can link me?
But more importantly, even if we assume every ball is at the COR limit, the material that connects the Core of the ball to the cover of the ball, would still matter. Anyone who plays golf will tell you without a doubt, that inner layers, materials, etc make MASSIVE differences in the golf world. Obviously a Golf ball compresses and magnifies all of the inner materials and their effect on the flight of a golf ball (speed, spin, lift, etc)
So, for anyone who thinks all filler material is the same and doesn't matter, I would point to Golf Balls as the foundation of why you would be wrong. There should be a way to measure the impact/energy transferred from a ball to a pin, but no one seems to care to quantify it.
People also need to keep in mind, that as far as the grand scheme of sports and technology, bowling is still somewhat in the dark ages in my opinion at least. Bowling hasn't even began the ascent of what could be coming in the future. We all just assume that bowling ball technology can't progress any further, but that's just due to the lack of R&D in this sport compared to others. Some day a new revelation will change the way we look at bowling balls, in a way that we can't even fathom today.