Russell,
Although I agree with you, as far as TV goes, bowling at it's heart is about throwing a ball down a certain amount of feet and knocking down 10 pins. This action is only important to other bowlers. To the masses, it is pretty boring from a visual aspect. Bowling is only exciting to us bowlers. To the rest, it's like watching snails crawl and always will be in the modern era. The only way to make bowling like it was(in the old days when people had nothing to do)is to make it major action(like poker) where tons of money are involved.
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"I don't want to be remembered, I want to be forgotten"