I guess it depends on how you look at it. How much do these companies spend on advertising in a year? I can't speak for the companies mentioned in the OP, but Brunswick has a full page ad, usually on the back cover or inside front cover of the Bowler's Journal every month (or at least they used to). That is prime real estate and very pricey. The PBA registration fee is nothing more than additional advertising. If you have good equipment and you have good bowlers, your product gets on TV and seen by the public. With Sean Rash, Tom Smallwood, Parker Bohn,and Jason Sterner (all that I can think of at the moment) on their roster, there is a good chance Brunswick will be on TV quite a bit. Look at Motiv during the Summer Swing, I bet they saw some pick up with Ronnie Russell winning and E.J. Tackett making some shows. It's all a matter of perspective.
But, that being said, the companies in the OP are much smaller then Brunswick and potentially Motiv now. They also have had some financial issues, when it comes to 900Global/AMF. So they may not be able to justify that kind of advertising expenditure. Maybe with Storm's infusal of cash into Global900/AMF, they might all extend that to include PBA registration, I guess we will have to wait and see.