OP, one way to look at it is to sit back and look through the lens of a psychologist. This person is SO desperate for attention he has to resort to things like this. If that is not the case then he truly, for some reason, cannot control his impulsive "schtick".
What I'm saying is, sometimes it's nice to sit back silently and be thankful you aren't like that. He has everyone in the league telling him to stop but...........for ______ reason, he won't or can't. That's sad. Even sadder is the fact he brings everyone else down too. It's one thing to have issues, it's another to bring everyone else down too.
Mean, I know, but when a douche is being a douche.......understand the reasoning. He has frontal cortex issues.