I see two things going on:
1) You have already mentioned that the expectation was a "modified" THS pattern. It seems you have an issue because this year they "modified" more then in the past. Oh well. When you sign up for a league using a modified THS pattern you leave the door open for a variety of things, inlcuding what you are seeing this year. You need to adjust your surfaces, adjust your line, and bowl your best. All these people whose averages are down so much, has anyone tried pointing the ball off the corner a little...getting the ball heading towards the pocket right from the start? I have finished as high as 2nd place in a very prestigious tournament throwing that line....do what you must to score better.
2) That being said, it seems like the pro shop operator, whether or not he bowls in the league, is trying to create a market for the newer releases from a lot of companies. You purchased a Guru, I bet he has sold a lot of Storm's Crux, of Roto Grip's Hyper Cell, DV8's Thug Unruly and/or Ruckus Feud, etc..
I would look at it like this: It is a learning for you. You can learn to be a better bowler on a shot like this versus a typical THS. Think of it as such and use it as such and you will be better for it.