i believe it all boils down to what you need for what you are bowling for.  if you bowl on 3 different leagues you might need 3 different balls. so for me if a certain ball is going to work on whatever shot is out, then i will get that ball. now with that being said,  yes there is a limit on what i will spend. everyones limits are going to be different then mine. i wish i could get a ball for 75.00 but  i know that is unrealistic.  im in the range of say $ 150 to $185 which will include drilling and grips and slug.  i will do my research first on whatever ball im thinking about buying first. i am very loyal to the pro shop i visit. and im sure that he will work with me on pricing so that i will come back and buy more equipment in the future. when he is fair to me i am loyal to him.

You're looking at that the wrong way, pin-smasher -- the company's actual cost to produce a product has very little bearing on how much the customer pays for it.  The final price of a product is partially based on the costs involved in designing, creating, transporting, and so forth, but it's mostly based on what someone's willing to pay for it.  If they charge a higher price and sell fewer balls but make a greater total profit than selling cheap for volume, that's probably their best option.  And pricing is also dictated by how you want to present your product.  If you advertise an Invasion as being a super duper strong monster, but it costs the same as an entry-level Tropical Storm, that's sending a mixed message to the customer.

 

Long story short:  it's not bull.  It's just basic marketing and economics.