Will put in my 2 cents even if JLS will probably go into attack mode...
Have worked in a couple pro shops, both on military bases and not.
The model changed big time with the internet. Pro Shops need to change their way of thinking in my opinion on how to make money.
The cheap bowling ball off the internet is here to stay. Especially in a time of economic depression as we are in. The Pro Shop has to look outside the box to make the profit needed that is probably lost on High End ball sales. Most internet buys are high end equipment and not mid or low price point. Virtual Gravity, Jigsaw, etc...
What we have done at our shops to combat this...
1) Increased profit amounts on our low end products. You can get cases of plastic balls for silly cheap, price up to 65 to 70 a ball and make a ton of money. You can do this to many items on the low end of the price scale to help out making up the profit lost on the high end equipment.
2) Ball surface prep/cleaning/etc are a MONEY MAKER! With the people who buy the high end equipment from one of the shops I worked at would include a card for 5 free surface changes/cleaning and one resurface. IF they bought the Virtual Gravity through us they received this. If they went on line they didn't.
These are just a couple of quick examples of how to help get more money into the shop while competing with the online shops.
Could write all day on this and would be happy to be more specific on this with anyone who writes.
Mike
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They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety.