First of all, I love this topic and it never gets old.....
Since I have become a pro shop operator since 2003, I have been on both sides of the coin.....
Let me state the problem......15 years ago the internet brought about a world of sales that nobody could have expected. Prior to that, many pro shops were used to making $100 per ball because bowlers could not get the ball anywhere else. Once people realized that they could buy balls for $130 online, that they were paying $230 for at their pro shop, they began to question the worthiness of the pro shop. This problem is not isolated to bowling. I was in a local golf store today and saw dozens of 2008 Taylor Made burners on sale for $199 when I can buy one today at rockbottomgolf.com for $129. I have not bought a single major electronic item from a local retailer (i.e. Best Buy etc..) in 10 years because I can get them for 10-20% less online and local retailers still want me to pay for any additional warranty.
As an independent pro shop we must offer both quality and convenience to remain afloat. If somebody gets a ball drilled online and the thumb is too small, do they have to take the time to ship it back just to get a thumb opened up?
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? I stand behind everything that I sell 100% if it was bought from my shop. I'm sorry, but I have drilled some
pro-pin balls that rolled like crap that people saved $30 on by buying them online and I can not warranty them. I agree with you fully on this Doug.
Convenience......How many of you would do business with a shop that had no on-hand stock and told you it would take them 3-5 days to get your ball?? As brick and mortar pro shops we offer the convenience of having equipment on-hand, which should come at a higher price. I had a customer call me Thursday at 6:00 that wanted a 14lb Mutant Cell for his tournament on Saturday. There is no way this order could have been filled online. Luckily, I have $20,000 of stock on-hand and can accommodate this. This is a premium service that bowlers should have to pay for. I still have over 100 balls in stock that I can currently buy for less from my distributor, but I had to buy them initially to supply my customers.
I currently have a $7000 ovalmatic mill with $1000 worth of end-mills, a $1000 kaufmann scale, a $3500 Haus-resurfacer, $1000 carbide drill bits, $1000 fitting/layout equipment, $2000 grip/slug inventory, $1000 sanding, plugging, cleaning supplies and $20,000 shoes, balls, bags.....This is what is required to be a real pro shop.
How many of you would be willing to lay out $35,000 of your own money for the chance to make $400-$500 a week?
Finally, shops need to adjust their prices. I agree that all balls should be sold at cost with clear drilling prices attached. I was just in a shop that had the following posted:
standard drilling-$40
standard drilling w/grips-$50
standard drilling w/grips and thumb slug-$65
deluxe drilling, P.A.P. measurement w/advanced layout, w/grips & slug-$90
How many of you would mind this price chart?
Please feel free to respond to this as both a PM or on this post. I was not being sarcastic when I said I loved this toic..