For me, I have an 11 in a row plaque so no big deal, but for most guys I bowl with it would be a big deal if they didn't get a plaque. I kind of like the idea of getting each award once in a lifetime.
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Life is not a journey to the grave with the intention of arriving safely, in a pretty and well preserved body; but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming. "Wow, What a @*#% ride!!!"