Do you people not ever pay attention to things? At the intro to the video, it tells you that it has an aggressive cover and wants to read the lane condition earlier.
An earlier read of the lane means an earlier transition, which generally translates into a smoother, more predictable reaction. That is exactly what I see here. A ball that reads earlier, spreads the transition over a larger area, and moves less on the last 10 feet of lane than a skid/snap ball would.
I haven't thrown it, so I wouldn't know for sure, but the reaction reminds me of a particle ball or a very strong reactive solid. The ball is covering a lot of boards, just not all on the backend. Many people will prefer a ball motion similar to the one in the video.
People who watch Buddies videos also need to take into consideration that the volume of oil may not be as much as a ball is truly intended for and may have the ball reading a bit early, expending more energy in the front part of the lane than the ball is really designed to do. This will smooth out the reaction and make a ball look weaker than it actually is.
Perhaps Chris himself will chime in, or at least any other member of Buddies staff who has actually thrown it or seen it in person. Before I pass judgement on it, I want more evidence. It may be a piece of crap, it may not be, but you can't tell from just one video of it in one bowlers hands on one lane condition.
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