I always thought, make people want to come in your store/shop/business, something 'catchy'. I can't take all the credit for that line of thinking, look at the ketchup you have. Some companies spell it...catchup...some ketchup, it's all 'eye catching appeal'. If you're old enough, back in the early 60's they sold millions of round rocks, colored to be eggs, in a set. It was then called a 'conversation piece'.
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az guy aka: R & L Bowlers Pro
rlbowlerspro@cox.net