Agreed. It's probably already happening. Manufacturers know that "new sells", in other words, there is a certain percentage of bowlers that want, and can afford the newest pill. R&D staff is on the payroll already, and the equipment is there. What do they care what they sell, they really just care how many. They've made balls basically disposable after a league season. By putting out new stuff, they gain some sales, but the pro shops and distributors lose. I don't think the current business model can last forever, but they are either smarter than you and I, or just milking every last penny out of this business before it tanks completely.