Loved the article. Loved the proposition Rudy brought up for after the TV lights go out (i.e., Come on Walter, lets take it down the street and go one-on-one).
What about this. During the PBA off-season, have a grudge match each week between pros that might have issues with one another. Both bowlers have to put up some money, but sponsors have to kick in some cash to really make it interesting. An example: the Saturday after the last PBA show, showcase a match between Patrick Allen and Brian Himmler (pros that appear to have a bit of bad blood). The next Saturday it could be, maybe, Mika and Mack.
Leaving the bowlers' microphones OFF might be a good idea.