I didn't realize this was done in the 60's. I was thinking along the lines of getting sponsors to associate themselves with a team/bolwer and really push licensed "bowling jerseys" or something like that. Do you think bowlers would wear a "jersey" or bowling shirt if they were colorful, cool, and reflected their favorite bowler? If Pete wore the #1 with his name on a shirt in sponsor colors on the telecast, would you buy one to wear, just like you do for your favorite NASCAR, NBA, MLB, or NFL star?
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Why, WHY won't the last one just fall?? It's WIGGLING for cryin' out loud!!